National S’mores Day
National S’mores Day is officially August 10th but here at High Water, we’ll be celebrating the whole month of August with all sorts of Campfire Stout fun! If you haven’t tried our flagship stout, our motto is “Leaves you wanting S’more”. It’s been described as “liquid s’mores” or “s’mores in a bottle”. Is it brewed with graham crackers, roasted marshmallows and chocolate? It certainly tastes that way! Here in Northern California, August means camping. And remember, like any campfire experience, Campfire Stout is best shared with a warm circle of family and friends. And while you’re at it, check out some of ways to get involved with us here at High Water.
We recently updated the branding on our iconic Campfire Stout labels and you may see both versions out there on the shelf. The beer inside is identically tasty but with the new one, you can participate in our Loyalty Program. Just download the Craft Nation app in the Google or Apple store, open it up and click Scan & Discover. At the bottom of the screen, select Label and then point your phone’s camera at a new Campfire Stout label. Not only will Jerry the Bear come to life, you’ll start earning Loyalty points! You can check out this page for more details on how to use the app.
S’mores Day Mission
During the month of August, you’ll find Campfire Stout displayed at retailers with s’mores ingredients – marshmallows, chocolate and graham crackers. You’ll also find it at restaurants being used in fusion desserts – like ice creams, cupcakes and more.
Using the Craft Nation app, go to Loyalty Programs and click on the High Water option. In there, you’ll see a Mission named Celebrate National S’mores Day. Click Fulfill Mission at the bottom of the screen. Then, all you need to do is take a picture of Campfire Stout in a retail s’mores display or as a tasty dessert transformation. Of course, a pic of you enjoying your Campfire Stout qualifies too!
Share the pic to Facebook, Instagram or Twitter and be sure to tag us – @HighWaterBrewing on Facebook and Instagram – @HighWaterBrew on Twitter. Include the hashtag #NationalSmoresDay. This will earn you 50 Loyalty points which can be used to redeem High Water swag in the Redeem section of the app!
Campfire Stout Taphandles
One of the rewards you can get your hands on is our rad new Campfire Stout taphandle! It only requires 250 points and it’s yours! Along with completing Missions like the S’mores Day from above, you can earn points for scanning our beers, rating them, and sharing them online.
We’d love to hear from you how you like our Loyalty Program and of course what you’ll be doing for National S’mores Day! Leave us a comment below or send us an email at firstname.lastname@example.org. Cheers!