Aphotic Wins Label Award

We’re stoked to share our Aphotic Imperial Porter labels won the Grand Award for Innovation at the Visual Media Alliance Showcase Awards thanks to the stellar printing from our friends at Best Label and design from WaveTrain! The Showcase Awards is a visual media competition covering Northern California and Northern Nevada.

These particular labels are printed Flexographic using the newest LED technologies and custom expanded color gamut process. The material substrate used is Silver Metalized Film (BOPP). Best Label applies opaque white ink first in specific areas that need to be a solid color with no metallic elements. They then print additional process colors over the opaque white and remaining silver areas. This print process allows the remaining silver areas to have multiple colors that give off their own individual metallic/foil appearance.

In the case of Aphotic, we designed it so the beer name and the entire fish would shimmer in a rainbow of colors over a matte background. It’s hard to capture this in photos but you get a great play of the light depending on how the bottle is being held.

The 20th Annual Visual Media Alliance Showcase Awards is recognized as a prestigious symbol of printing and design excellence and celebrates the best in the Northern California and Northern Nevada visual communications, printing and design industries. Grand awards are presented to those entries deemed by the judges to be worthy of special note.